What is User Targeting
We analyze users’ behavioral data to group them and deliver targeted advertising service.
By collecting and analyzing more than 250 TB of users’ online behavioral data, we accurately categorize users by interests and identify similar users.
- Targeting of users highly interested in products/services of the client’s industry
- Targeting of users highly interested in products/services of the industry similar to that of the client
- Targeting based on analysis of the client’s existing users
- Targeting of users by gender/age (service to be launched)
We analyze users’ behavioral data to group them and deliver targeted advertising service.
By collecting and analyzing more than 250 TB of users’ online behavioral data, we accurately categorize users by interests and identify similar users.
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URL analysis
Keyword pattern analysis
Search
News and article (page) analysis
Image
Advertisement
Response rate
AnalysisUser Pattern Analysis
Our machine learning analyzes users’ online behavioral data for user grouping.
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User keyword
Visited website
Webpage contents
Industry
Core user group
Recommended user group
User Group Recommendation for Client
We recommend core user groups and similar user groups based on client data analysis.
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Ad Delivery to Target Users
When core user groups and similar user groups visit any one of more than 9,000 publishers in partnership with TargetingGates™, advertisements are shown to them.
Category
TargetingGates™ categorizes web users’ interests (keyword, visited website, etc.) into 241 categories.
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IT/Telecom
9 related categories
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Marriage/Childbirth/ Childrearing
4 related categories
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News/Media
9 related categories
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Business/Industry
3 related categories
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Travel
5 related categories
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Home/Life
7 related categories
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Education
8 related categories
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Culture/Art/Entertainment
12 related categories
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Society
6 related categories
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Electronics/Home Appliances
4 related categories
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Health
11 related categories
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Finance/Real estate
9 related categories
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Sports/Leisure
7 related categories
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Clothing/Fashion
12 related categories
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Shopping
5 related categories
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Food/Beverage
4 related categories
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Beauty
2 related categories
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Job
2 related categories
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Automotive
4 related categories
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Politics/Administration
7 related categories
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Online community/Blog
7 related categories