What is Contextual Targeting
It delivers the most relevant advertisement on the page by categorizing online web/app data and gathering keywords on the page.
Our contextual targeting was developed by Wider Planet engineers with extensive experience in global search companies.
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Clients select keywords and topics.
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Wider Planet extracts keywords and topics from the page contents of publishers.
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Wider Planet delivers campaigns with matching keywords and topics, during users’ visit to the webpage.
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Keyword Matching
Advertisements are shown if the client’s campaign keyword matches the keyword on the publisher’s page.
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Topic Matching
Advertisements are shown in the publisher’s contents that match advertising topics.
