본문 바로가기 메뉴 바로가기

Contextual Targeting

User Targeting Retargeting


What is Contextual Targeting

It delivers the most relevant advertisement on the page by categorizing online web/app data and gathering keywords on the page.

Our contextual targeting was developed by Wider Planet engineers with extensive experience in global search companies.

  • Clients select keywords and topics.

    next step
  • Wider Planet extracts keywords and topics from the page contents of publishers.

    next step
  • Wider Planet delivers campaigns with matching keywords and topics, during users’ visit to the webpage.

  • Keyword Matching

    Advertisements are shown if the client’s campaign keyword matches the keyword on the publisher’s page.

  • Topic Matching

    Advertisements are shown in the publisher’s contents that match advertising topics.

Top
광고문의