What is Contextual Targeting
It delivers the most relevant advertisement on the page by categorizing online web/app data and gathering keywords on the page.
Our contextual targeting was developed by Wider Planet engineers with extensive experience in global search companies.
Clients select keywords and topics.next step
Wider Planet extracts keywords and topics from the page contents of publishers.next step
Wider Planet delivers campaigns with matching keywords and topics, during users’ visit to the webpage.
Advertisements are shown if the client’s campaign keyword matches the keyword on the publisher’s page.
Advertisements are shown in the publisher’s contents that match advertising topics.