Vision & Mission
Wider Planet analyzes digital users’ preferences and interests based on big data,
and recommends and delivers optimal, targeted marketing and ad contents. As an intermediary, we connect companies in real time that wish to make their marketing contents known and customers that need such contents.
This raises marketing efficiency and user satisfaction with publishers because users can consume highly relevant contents. We promise to create values and increase profits for key participants in the business ecosystem, such as advertisers, users, and publishers.
TargetingGates™
-
Efficient marketing
Client
with customer targeting -
Improvement of publisher value
Publisher -
Delivery
User
of relevant ads and contents
Our History
2016
2016
- 05.Launched SSP and ADEX service
Launched DMP service
2015
2015
- 10.Signed agreement on advertising service delivery with Alibaba.com, China
- 03.Established joint research center with Waseda University, Japan
- 02.Signed agreement on advertising service delivery with Baidu Inc.
-
2014
2014
- 11.Launched Google RTB ad delivery service
- 02.Launched official mobile ad service
-
2013
2013
- 06.Signed MOU on mobile ad solution development
with INMOBI, the world’s largest mobile ad network -
2012
2012
-
10.
Launched DSP (Demand Side Platform) and DMP (Data Management Platform) as TargetingGates targeting advertising platforms
- 08.Completed development of TargetingGates personalized targeting ad platform
- 02.Signed ‘Personalized Mobile Targeting Advertising Platform’ license agreement with Korea Telecom
-
2011
2011
- 08.Released an official version of proprietary publisher (Wishboard) based on mobile targeting advertising platform
- Launched ShopMate, a joint mobile targeting advertising project with Internet Progress Center of Korea Telecom
- 06.Acquired Venture Company Certification No. 20110104145 Technology Evaluation Certified Company
- 05.Signed MOU with Media Solution Center of Samsung
Electronics to provide mobile targeting advertising platform - 04.Released a beta version of proprietary publisher
(Wishboard) based on mobile targeting
advertising platform -
2010
2010
- 07.Established
Leader ship
Leaders of Wider Planet, driving the way to changes and innovations
-
Edward KyoSik Koo, CEO Co-founder
- Head of Search Advertisement Department, Daum Communications
- Marketing Team Lead, Overture
- Marketing Manager, SK Telecom
-
Sudong Chung, CTO Co-founder
- Microsoft US/China, Bing, Principal Program Manager
- Technical Manager, Yahoo! US/Asia Search Engine
- Executive Engineering Manager, Search Advertisement International,Principal Program Manager
-
Kyong-Chang Woo (Big Data Center)
- Web Development Director, GolfZone Co., Ltd.
- Search Advertisement Team Lead, Yahoo Korea
-
Sung-Hoon Lee Head of BIZ Control
- Financial Analysis Manager, Abbott Australia
- Finance and Accounting Manager, Samsung Electronics Australia
- Financial Analysis Manager, LG Commerce
-
Hye-Yeong Kim Media-Alliance Team Lead
- Product Planning Director, Jcube (Joongang Ilbo Joins.com)
- Strategic Marketing Team Lead, Freechal
- Advertisement and Marketing Department, Hankook Daily Sports
-
Jaewoong Kim, CBO (Chief Business Officer)
- Yahoo! Regional PMM
- Yahoo! APAC Project PM
- e-flux communications Head of Planning
- Hongik Internet Jr. Consultant
-
Young-Sook Hwang (Head of Research)
- Ph.D.of Computer Science(AI)
- Team Leader of BI Promotion Office / SKPlanet
- Senior Manager of Future Technology R&D Division / SKTelecom
- Senior Research Scientist of ET
- Research Scientist of ATR, Japan
WiderPlanet