본문 바로가기 메뉴 바로가기

Introduction

Contact Us Career


Vision & Mission

Wider Planet analyzes digital users’ preferences and interests based on big data,

and recommends and delivers optimal, targeted marketing and ad contents. As an intermediary, we connect companies in real time that wish to make their marketing contents known and customers that need such contents.

This raises marketing efficiency and user satisfaction with publishers because users can consume highly relevant contents. We promise to create values and increase profits for key participants in the business ecosystem, such as advertisers, users, and publishers.

TargetingGates™
  • Efficient marketing
    with customer targeting

    Client
  • Improvement of publisher value

    Publisher
  • Delivery
    of relevant ads and contents

    User


Our History

2016

2016

  • 05.
    Launched SSP and ADEX service
    Launched DMP service

2015

2015

  • 10.
    Signed agreement on advertising service delivery with Alibaba.com, China
  • 03.
    Established joint research center with Waseda University, Japan
  • 02.
    Signed agreement on advertising service delivery with Baidu Inc.
  • Alibaba logo Waseda University, Japan logo Baibu logo

2014

2014

  • 11.
    Launched Google RTB ad delivery service
  • 02.
    Launched official mobile ad service
  • Google logo

2013

2013

  • 06.
    Signed MOU on mobile ad solution development
    with INMOBI, the world’s largest mobile ad network
  • INMOBI logo

2012

2012

  • 10.
    Launched DSP (Demand Side Platform) and DMP (Data Management Platform) as TargetingGates targeting advertising platforms
  • 08.
    Completed development of TargetingGates personalized targeting ad platform
  • 02.
    Signed ‘Personalized Mobile Targeting Advertising Platform’ license agreement with Korea Telecom
  • TargetingGates logo kt logo

2011

2011

  • 08.
    Released an official version of proprietary publisher (Wishboard) based on mobile targeting advertising platform
  • Launched ShopMate, a joint mobile targeting advertising project with Internet Progress Center of Korea Telecom
  • 06.
    Acquired Venture Company Certification No. 20110104145 Technology Evaluation Certified Company
  • 05.
    Signed MOU with Media Solution Center of Samsung
    Electronics to provide mobile targeting advertising platform
  • 04.
    Released a beta version of proprietary publisher
    (Wishboard) based on mobile targeting
    advertising platform
  • kt logo kibo logo samsung logo

2010

2010

  • 07.
    Established
  • 와이더플래닛


Leader ship

Leaders of Wider Planet, driving the way to changes and innovations

  • Edward KyoSik Koo, CEO
    Edward KyoSik Koo, CEO Co-founder
    • Head of Search Advertisement Department, Daum Communications
    • Marketing Team Lead, Overture
    • Marketing Manager, SK Telecom
  • Sudong Chung, CTO
    Sudong Chung, CTO Co-founder
    • Microsoft US/China, Bing, Principal Program Manager
    • Technical Manager, Yahoo! US/Asia Search Engine
    • Executive Engineering Manager, Search Advertisement International,Principal Program Manager
  • Kyong-Chang Woo
    Kyong-Chang Woo (Big Data Center)
    • Web Development Director, GolfZone Co., Ltd.
    • Search Advertisement Team Lead, Yahoo Korea
  • Sung-Hoon Lee
    Sung-Hoon Lee Head of BIZ Control
    • Financial Analysis Manager, Abbott Australia
    • Finance and Accounting Manager, Samsung Electronics Australia
    • Financial Analysis Manager, LG Commerce
  • Chang-Yeop Lee
    Chang-Yeop Lee China Regional Director
    • Marketing and Operations Team Lead, Taotianjin (China)
    • Deputy Branch Manager, Hanaro Commerce (Tianjin)
    • Bookook Securities (China)
  • Hye-Yeong Kim
    Hye-Yeong Kim Media-Alliance Team Lead
    • Product Planning Director, Jcube (Joongang Ilbo Joins.com)
    • Strategic Marketing Team Lead, Freechal
    • Advertisement and Marketing Department, Hankook Daily Sports

WiderPlanet

Top