Wider Planet Introduction

Vision & Mission

Wider Planet analyzes digital users’ preferences and interests based on big data,

and recommends and delivers optimal, targeted marketing and ad contents. As an intermediary, we connect companies in real time that wish to make their marketing contents known and customers that need such contents.

This raises marketing efficiency and user satisfaction with publishers because users can consume highly relevant contents. We promise to create values and increase profits for key participants in the business ecosystem, such as advertisers, users, and publishers.

TargetingGates™

Efficient marketing
with customer targeting
Client
Improvement of publisher value
Publisher
Delivery
of relevant ads and contents
User

Our History

2016

05.
Launched SSP and ADEX service
Launched DMP service

2015

10.
Signed agreement on advertising service delivery with Alibaba.com, China
03.
Established joint research center with Waseda University, Japan
02.
Signed agreement on advertising service delivery with Baidu Inc.

2014

11.
Launched Google RTB ad delivery service
02.
Launched official mobile ad service

2013

06.
Signed MOU on mobile ad solution development
with INMOBI, the world’s largest mobile ad network

2012

10.
Launched DSP (Demand Side Platform) and DMP (Data Management Platform) as TargetingGates targeting advertising platforms
08.
Completed development of TargetingGates personalized targeting ad platform
02.
Signed ‘Personalized Mobile Targeting Advertising Platform’ license agreement with Korea Telecom

2011

08.
Released an official version of proprietary publisher (Wishboard) based on mobile targeting advertising platform
Launched ShopMate, a joint mobile targeting advertising project with Internet Progress Center of Korea Telecom
06.
Acquired Venture Company Certification No. 20110104145 Technology Evaluation Certified Company
05.
Signed MOU with Media Solution Center of Samsung
Electronics to provide mobile targeting advertising platform
04.
Released a beta version of proprietary publisher
(Wishboard) based on mobile targeting
advertising platform

2010

07.
Established

Leader ship

Leaders of Wider Planet, driving the way to changes and innovations

Edward KyoSik Koo, CEO Co-founder
- Head of Search Advertisement Department, Daum Communications
- Marketing Team Lead, Overture
- Marketing Manager, SK Telecom
Sudong Chung, CTO Co-founder
- Microsoft US/China, Bing, Principal Program Manager
- Technical Manager, Yahoo! US/Asia Search Engine
- Executive Engineering Manager, Search Advertisement International,Principal Program Manager
Kyong-Chang Woo (Big Data Center)
- Web Development Director, GolfZone Co., Ltd.
- Search Advertisement Team Lead, Yahoo Korea
Sung-Hoon Lee Head of BIZ Control
- Financial Analysis Manager, Abbott Australia
- Finance and Accounting Manager, Samsung Electronics Australia
- Financial Analysis Manager, LG Commerce
Chang-Yeop Lee China Regional Director
- Marketing and Operations Team Lead, Taotianjin (China)
- Deputy Branch Manager, Hanaro Commerce (Tianjin)
- Bookook Securities (China)
Hye-Yeong Kim Media-Alliance Team Lead
- Product Planning Director, Jcube (Joongang Ilbo Joins.com)
- Strategic Marketing Team Lead, Freechal
- Advertisement and Marketing Department, Hankook Daily Sports